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10 Tips for Successful Packaging: The Key to Impressing Your Consumer 

  Juan Carlos Cuevas  • 7 de febrero de 2024

Packaging is not simply a wrapper; it's the first impression consumers have of your product, whether it's Food Product or Pharmaceutical. Successful packaging not only protects the product, but also tells a story and creates a connection with consumers. In this blog, we'll explore the 10 key tips to ensure that your packaging is not only functional, but also stands out and attracts your customers and consumers.


1- Know Your Audience: Before designing packaging, it's crucial to understand who your product is intended for. Research your audience, their preferences, and values to create packaging that resonates with them.


2- Attractive and Coherent Design: Packaging design should be visually appealing and consistent with your brand identity. Colors, typography, and graphics should reflect the essence of your product and attract the attention of consumers on the shelf.


3- Functionality and Protection: Don't sacrifice functionality for aesthetics. The packaging should protect the product effectively and be easy to open and close.


4- Sustainability: In today's era, sustainability is key. Consider using environmentally friendly materials.


5- Highlight Your Strengths: Identify the unique aspects of your product and highlight them on the packaging. Whether it's product quality, special features, or unique benefits, make sure your packaging communicates those features and benefits clearly.


6- Clarity of Information: Key information should be easily readable. Clear and informative packaging builds trust with consumers.


7- Market Testing: Conduct market testing to gauge consumer response before launching your packaging on a large scale. This will allow you to make adjustments based on your audience's preferences.


8- Continuous Innovation: The market evolves, and so must your packaging. Stay on top of trends and look for opportunities to improve and maintain the freshness of your product in the market.


9- Unboxing Experience: The experience of opening the package can be just as important as the product itself. Create a memorable experience with an engaging unboxing that excites your customers.


10- Feedback and Continuous Improvement: Finally, collect customer feedback and use it to constantly improve your packaging. Adaptability is key in a dynamic market.



In the competitive world of commerce, successful packaging is essential to stand out from the crowd. Follow these 10 tips to make sure your product not only reaches consumers, but also makes them fall in love with it from the first glance. At Plasscon we have a team of engineers and technology for the creation of projects and development of specialized products for the Pharmaceutical, Food, Cosmetic, and Home industries. Contact us for more information. Let us support you in your project.


por Juan Carlos Cuevas 7 de febrero de 2024
The pharmaceutical industry is constantly evolving, for this 2024 it is crucial to analyze the trends and challenges that will shape the pharmaceutical packaging market . In this dynamic scenario , Plasscon stands out as a reliable partner , providing not only packaging , but innovative solutions that drive quality and safety in the pharmaceutical supply chain. 1 . Material Innovations: Beyond Conventional Protection 2024 will see a renewed focus on cutting-edge materials for pharmaceutical and food packaging. Plasscon works together with leading plastic resin suppliers in the market such as: Sabic , Braskem , Dupont , Chevron , Lyondellbasell , Exxon , etc.; This allows us to have quality raw material to develop packaging that not only protects against external factors to drive supply assurance for our customers, but also interacts positively with medicines and foods to improve their stability and efficacy . 2. Customization to Comply with Local and International Regulations Regulations in the pharmaceutical industry are becoming more stringent. Plasscon not only provides packaging that complies with these regulations, but also offers customized solutions to suit the specific standards of different regions, making it easier for its customers to expand into diverse markets. Our certifications : • ISO 9001 – 2015 • FSSC (ISO) 22000:2018 / (ISO) 22002-4:2013 • FDA/IMS 3. Tracking and Authentication Technology: Ensuring Product Safety In a world where authenticity and safety are priorities, Plasscon integrates advanced tracking technologies into its pharmaceutical packaging. Not only does this protect against counterfeiting , but it also gives manufacturers and consumers peace of mind that they are using genuine pharmaceuticals. 4. Strategic Collaboration for Mutual Success Plasscon is not simply a supplier , but a strategic partner . Through close collaboration with its customers, the company is committed to understanding their unique needs and developing tailored solutions that not only meet the expectations of the present, but anticipate and adapt to the future demands of the pharmaceutical market. Conclusion : Beyond Packaging, a Partnership for the Future In the pharmaceutical packaging market of 2024 , Plasscon stands out as a leader committed to innovation and excellence . Beyond providing packaging, it offers its customers the security of a strong partnership and the promise of moving forward together towards a future where quality, sustainability , and safety are critical. In every package, in every innovation, Plasscon demonstrates why it is more than a supplier ; It is an indispensable collaborator in the shared mission to ensure that every medicine gets into the right hands , safely and effectively.
por Juan Carlos Cuevas 4 de enero de 2024
The pharmaceutical industry is a fundamental pillar of public health . It provides essential medicines that save lives, alleviate suffering, and improve the quality of life for millions of people around the world. However, behind every dose of medication is a key element that is often overlooked: the packaging . Especially in the modern era, where customization has become essential in all areas, customized plastic packaging plays a critical role in ensuring the safety and effectiveness of pharmaceutical products . More than a Container: Protecting What Matters Most Pharmaceutical packaging is not simply a container. They are protective barriers, designed to preserve the integrity of the medications they contain. In this context, customization is not a luxury, but a necessity. Each drug is unique in its composition and potential risks of contamination or degradation. Customized packaging allows the protective barrier to be adapted to the specific needs of each medication. Avoiding Contamination and Degradation Custom plastic packaging is designed with the specific challenges of each medication in mind. For example, some medications are sensitive to light, while others are prone to degradation by moisture. Custom packaging can incorporate light-blocking materials or desiccants to maintain dryness. This ensures that the medicine maintains its effectiveness throughout its validity period. Accurate and Safe Doses In pharmaceuticals , precision is critical. Custom packaging can include delivery devices that ensure each dose is accurate, which is essential for patient safety . This not only improves the reliability of medicines but also prevents waste and incorrect use. Safety in Transportation and Storage Customized packaging not only protects the medication in its original form but must also ensure safety during transportation and storage. Proper containers can withstand shocks, temperature changes, and other environmental factors that could affect the integrity of the medication . Regulatory Compliance In the pharmaceutical industry , regulatory compliance is essential. Custom plastic packaging can be designed to meet specific regulations for each region and type of medication . This facilitates product approval and access to different markets. In short, customized plastic packaging in the pharmaceutical industry is much more than just containers. They are a critical component to ensure the safety and effectiveness of medications . Customization allows you to tailor protection and medication delivery to the specific needs of each product, which, in turn, reduces risk, improves accuracy, and complies with regulations.  At Plasscon , we have a team of engineers and specialized technology for the creation of projects and development of specialized products for the Pharmaceutical industry . Contact us for more information.
por Juan Carlos Cuevas 4 de enero de 2024
The importance of packaging in the food and pharmaceutical industries is unquestionable. They not only protect the products but also meet rigorous safety and quality standards . In this blog, we will explore the key polymers used in packaging manufacturing for these two critical industries and how they influence product safety and quality . Introduction to Polymers in Packaging: Polymers are chemical compounds made up of long chains of repeating units. In the manufacturing of packaging, these materials play a fundamental role. Polymers used in packaging must exhibit properties such as chemical resistance , durability , and moisture and gas barrier . Standards and Regulations: Specific regulations ensure that polymers meet food and pharmaceutical safety standards . Common Polymers Used in Packaging: Polyethylene (PE): PE is widely used in bottles and flexible packaging due to its versatility and durability. Polypropylene (PP): PP is known for its chemical resistance , rigidity, and is used in food and drug packaging . Polyethylene Terephthalate (PET): PET is found in plastic bottles for beverages and pharmaceuticals . Widely known for being translucent. Polyvinyl Chloride (PVC): PVC is used in pharmaceutical packaging and medical products . Polystyrene (PS): PS is used in packaging for food and pharmaceutical products . In addition to those mentioned, there are other less common polymers that also play specific roles. Specific Considerations for Foods and Pharmaceuticals: Polymers used in food packaging must meet the strictest food safety standards . Pharmaceutical packaging requires chemical stability to maintain the effectiveness of medications. Protection against humidity and gases is essential in both sectors. Polymers must resist degradation factors, such as light and heat , which can affect the quality of products. Choosing the right polymers in packaging manufacturing is essential to ensure the safety and quality of products in the food and pharmaceutical industries . At Plasscon , we are committed to providing high-quality plastic packaging solutions to meet the needs of these constantly evolving industries. To learn more about our plastic packaging products and how they can benefit your business, contact us today !The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
por Juan Carlos Cuevas 4 de enero de 2024
In a world increasingly focused on sustainability , Polyethylene (PE) whether High or Low Density (HDPE or LDPE) has emerged as a discreet but powerful hero. This versatile polymer not only plays a vital role in our daily lives, but is also highly recyclable , making it a pillar in the fight against plastic pollution and promoting a circular economy . Polyethylene (PE) , whether High or Low Density (HDPE or LDPE) , is omnipresent in our daily world. We can find it in products such as supermarket bags , product packaging , toys , and water pipes , among others. Its versatility is one of its main strengths which gives it added value. But without a doubt, one of its best features is its high recycling rate . By promoting the recycling of Polyethylene (PE) whether High or Low Density (HDPE or LDPE) , we are significantly reducing the amount of plastic that ends up in landfills and oceans , which allows us to take care of our environment. Polyethylene (PE) is a perfect example of how products can be designed, used, and then recycled to create new products, thus closing the life cycle and reducing the demand for virgin raw materials . Nowadays, companies are adopting sustainability as a key focus for their operations, using Polyethylene to manufacture new products with recycled raw material . New applications for recycled Polyethylene (PE) are currently being developed, from more sustainable packaging to automotive and construction components . Likewise, it is worth highlighting the advances in recycling technology that make the process more efficient and effective. In conclusion, Polyethylene (PE) is an outstanding example of how innovation and sustainability can coexist. This versatile polymer not only fulfills a wide range of functions in our daily lives, but is also a fundamental pillar in promoting a more sustainable future and in the fight against plastic pollution . At Plasscon we are committed to moving towards a more sustainable world , which is why we consider the importance of each of us doing our part to live in a world with less plastic waste. Our Polyethylene (PE) resins , whether High or Low Density (HDPE or LDPE) , are highly recyclable . Learn more about how you can recycle PE in your community and join the movement towards a greener future!
por Juan Carlos Cuevas 4 de enero de 2024
In the food industry , every detail of the packaging process has a direct impact on the quality , safety , and freshness of the products. A key piece that often goes unnoticed is the cap . In this article, we will explore why this small but essential addition plays a crucial role in the packaging of milks , yogurts , and soft drinks , and how it ensures integrity and the consumer experience . Freshness is essential in dairy products and soft drinks . The 38mm compression lid ensures an airtight seal that protects products from air entry, moisture, and contamination . This airtight seal helps preserve the freshness , flavor , and nutritional quality of the contents, giving consumers the expected experience. Nothing is more frustrating than an unexpected spill . The 38mm compression cap provides a secure closure that minimizes the risk of spills during storage and transport . This is especially crucial for liquid products such as milk and soft drinks , avoiding inconvenience and product loss. In the food industry , convenience is key. The 38mm compression caplid not only secures the product but also opens and closes easily . This feature is appreciated by consumers of all ages, as it facilitates the consumption experience and reinforces the positive perception of the brand. Dairy products and soft drinks require high hygiene and safety standards . The 38 mm compression cap , by sealing hermetically, prevents the entry of external contaminants and guarantees that the product reaches the consumer in optimal conditions. The 38mm compression cap not only serves a practical function but can also be a canvas for innovation in packaging design . It can be customized with colors , logos , and brand messages that attract the consumer's attention on the shelf. Additionally, its ease of use and openness provide a positive experience that increases consumer loyalty. In the competitive world of the food industry , every detail counts to maintain quality and consumer satisfaction . The 38mm compression cap plays a crucial role in packaging milk, yogurt, and soft drinks by ensuring freshness , preventing spills , providing convenience , and ensuring product safety . Let's not underestimate the power of this small cap in creating a superior consumer experience and market success. At Grupo Arcoiris Plásticos , we understand the importance of every detail in food packaging ! If you would like more information on how our 38mm compression cap can benefit your dairy products and soft drinks , please do not hesitate to contact us .
por Juan Carlos Cuevas 4 de enero de 2024
When it comes to the home drinking water industry, it's important to understand the importance of having the highest quality jugs . In this case, we will focus on PET, PVC, and PC materials , which are commonly used in the manufacture of jugs, namely the 3 and 5 gallon water bottles. By investing in high-quality jugs , you ensure that you get durable and reliable products . Here are a few reasons why it's crucial to have quality carboys to ensure profits and a financially healthy business: Durability : Jugs made from high-quality materials, such as PET (polyethylene terephthalate) , PVC (polyvinyl chloride) , and PC (polycarbonate) , are stronger and less prone to breaking or warping. This means that you will be able to reuse the carafones for longer, avoiding the constant need to invest in new containers. Food Safety : Quality jug is specifically designed for drinking water storage . These materials do not chemically react with water, ensuring that it stays fresh and free of contaminants. By making sure your jugs meet quality standards , you'll be providing safe, quality water to your customers, which is critical to the success of your business. Brand image : Using high-quality bottles reinforces the image of trust and commitment to the health and well-being of your customers. By providing them with clean, safe water in reliable containers, you'll be building a solid reputation and building loyalty among your customers. Long-term cost savings : Although it may initially seem more expensive to invest in quality jugs or water bottles , in the long run you will benefit financially. By not having to constantly replace the bottles due to their low durability, you'll be reducing expenses and maximizing profits . In summary, choosing the highest quality bottles , such as those offered by Plasscon , is essential to ensure the profitability and financial health of your business. Remember that investing in durable and safe materials will help you maintain a strong image and build a base of satisfied customers . Plasscon manufactures Lids, Caps, Closures, Inserts, and Dosing Cups , through this process, with cutting-edge technology and under strict quality standards for more than 30 years. Contact us and ask for a quote.
por Juan Carlos Cuevas 4 de enero de 2024
At Plasscon , our mission has always been to provide the highest quality pharmaceutical products and meet the strictest manufacturing standards. One of the crucial stages in the pharmaceutical bottle production process is molding , and to ensure the quality and purity of our products, we employ advanced technology in ISO Class 7 and 8 cleanrooms with pressurized rooms . In this blog, we will explore how this innovative technology allows us to achieve the highest levels of quality and safety in the manufacture of our pharmaceutical bottles . What are Cleanrooms and ISO Classes ? Cleanrooms are areas specially designed to control air pollution and maintain specific environmental conditions during the manufacturing process. At Plasscon , our facilities have clean rooms that comply with ISO Class 7 and 8 standards . The ISO classification determines the amount of particles present in the air per cubic meter and sets the cleanliness limits for each class. Our ISO Class 7 cleanrooms (10,000 particles allowed per cubic meter) ensure an extremely clean environment, while ISO Class 8 (100,000 particles allowed per cubic meter) is equally important for maintaining the integrity of the molding process . To further ensure the quality of our pharmaceutical bottles , we have implemented pressurized rooms in our cleanrooms . These rooms prevent the entry of particles and microorganisms from the surrounding environment by maintaining a positive pressure inside. In addition, pressurized rooms prevent the entry of potentially contaminating particles from the molding process , ensuring the purity and sterility of our products. At Plasscon , quality is our main focus. Our team of experts performs thorough quality control at every stage of the molding process . From the selection of raw materials to the final inspection of the finished product, every step is monitored to ensure that our pharmaceutical bottles meet the highest quality standards and are safe for use . Our dedication to quality and patient safety is at the heart of everything we do at Plasscon . By investing in state-of-the-art technology , such as ISO Class 7 and 8 cleanrooms with pressurized rooms , we reaffirm our commitment to manufacturing safe and reliable pharmaceutical products that comply with the most stringent industry regulations . At Plasscon , we are proud of our ability to guarantee the quality and safety of our pharmaceutical bottles by using advanced technology in ISO Class 7 and 8 cleanrooms with pressurized rooms . Our continuous pursuit of excellence drives us to constantly innovate and improve , in order to provide our customers with the highest quality pharmaceutical products . If you have any questions or would like more information about our manufacturing process or products , please do not hesitate to contact us. We will be happy to help you.
por Juan Carlos Cuevas 2 de noviembre de 2023
There is a wide variety of Compression Caps and Injection Caps on the market to meet the needs of different industries. In this blog we will talk about the types of Compression Caps or Injection Caps , their use, mechanisms and importance. Compression Caps and Injection Caps are crucial to ensuring that there are no spills in a product, keeping it fresh and safe, and it must be easy to open and close the container, so that all the properties of its contents can be kept intact, so that is the importance in the design of the product. An important point to take into account, and even more so if it is a product that can be dangerous for children, is the security that the Compression Cap and Injection Caps must have so that it cannot be opened by them and run the risk of being exposed to its content, for this there are Child Proof Caps or, as they are known, Child Proof Caps or CRC Caps. Next, we will see different types of Compression Caps and Injection Caps that are used in the market: Flip top: Its “hinge” style mechanism makes it very popular for cosmetic and beverage products since they are very useful for dosing product avoiding waste. Threaded: It is the cap that is most used, therefore, it is the most popular, due to its enormous number of threads, diameters, colors, etc. They are very useful for all types of products. They are widely used in the food and cosmetic industry. They are cost effective but require the use of two hands and aesthetics depends a lot on the model Disc Top: Popular among creamy products such as shampoos and anti-battery gels because of its mechanism which is pressed on one side and opened on the other. Threaded with a tie (tamper-proof): Used in the food industry, it is very popular to prevent leaks, securing its contents. Push-Pull: Its mechanism consists of a body and a piece placed on the upper part of a smaller diameter, with the objective that when moved upwards, the hole opens allowing the dosage of the product and when closed it expels the excess product, avoiding that there are sediments in its contents. Safety or Child Resistant Lids: These lids are very popular and used in the pharmaceutical industry, although they are also very useful in the homecare industry. Its mechanism makes it difficult to open to children, reducing the risk of its contents being exposed. Plasscon manufactures Lids, Caps, Closures, Inserts and Dosing Cups , through this process, with cutting-edge technology and under strict quality standards.
por Juan Carlos Cuevas 2 de noviembre de 2023
Selecting a Compression Cap or Injection Cap is not an activity that should be taken lightly, it is of great importance since, if not, the proper functioning of the product may be at risk. The Compression Cap or Injection Cap must fulfill its function in the product, which is: protect , provide security and reliability to the content.  In this blog we will talk a little about everything that needs to be taken into account to choose a Compression Cap or Injection Cap that serves the proper function for your product. As we saw in the previous blog, Compression Caps and Injection Caps are decisive so that there are no spills, entry of external particles or breaks in a product, which is essential to keep the contents fresh and safe. If the product is dangerous for children, it is even more important to keep its contents safe so that an accident does not occur. What should you consider when selecting the Compression Cap or Injection Cap for a Plastic Container? The following are some important aspects when choosing the Compression Cap or Injection Cap : Material : There is a wide variety of materials, as well as shapes, sizes and colors, the one chosen will provide resistance and durability to the product. In the market, there are lids for containers that have different textures, whether smooth , with grooves , with text , etc. Likewise, it is important to take into account that all these different features can be combined to obtain a better design and functionality for the product. Thread : this aspect is important to know so that the Lid is functional . It is strictly necessary to know the size of the container's thread ; this information must be precise since it is essential for the airtightness of the product. The measurements are standardized and always consist of two numbers, the first refers to the diameter of the packaging, which is generally expressed in millimeters. The second number refers to the number of turns that must be made for the lid to completely close the jar, which is also called “ thread turns ”. Shape : There are various shapes of lids on the market and some are related to a specific type of product, such as for personal care products ( cosmetics ) among others. It is important to select the type of lid that is functional to the product and that fits what you want to “show” to the market, taking into account the types of lids for each specific product. As we can see, choosing a lid that is functional and consistent with the product is not a task that should be taken lightly since it can have a positive or negative impact on the mind of the final consumer. Plasscon manufactures Lids , Caps , Closures , Inserts and Dosing Cups , through this process, with cutting-edge technology and under strict quality standards .
por Juan Carlos Cuevas 7 de agosto de 2023
The development of a medical product , from the concept to its approval prior to its commercialization , is very expensive , which is why investing in a package (let’s call it a Pharmaceutical Bottle , whether it be a Pill Box , Dropper or Syrup Bottle ) is very important because it must be made to fulfill its main function : protect its content . It can be an easy mistake that is made when designing Pharmaceutical Bottles : Pill Boxes , Droppers or Syrup Bottles : over designing them, this negatively impacts the final result , that is, the cost to the user . Even if the cost of the Pharmaceutical Bottle falls within the range that was planned from the beginning , you can still have actions that save money . In this blog we will see some considerations that can be taken into account to save money and design costs do not impact the price for the end user . The first thing you should do is identify the efficiency of the design of the Pharmaceutical Bottle , call it Pillbox , Dropper or Syrup . An objective evaluation of the design by an expert packaging supplier can help detect areas of improvement immediately: from simplifying functions; determine if the Pharmaceutical Bottle will continue with its characteristics after a sterilization process; or, even, if the material with which it will be manufactured is adequate or there may be other options without affecting performance . The fact that a company with expert staff in the design and manufacture of Pharmaceutical Bottles : Pill Bottles , Droppers or Syrup Bottles can support the development of a product , it will help to find areas of opportunity or improvements that could mean savings both in the short and long term . Another aspect that must be taken into account is the wall thickness of the Pharmaceutical Bottle . The reduction of the thickness of the bottle walls reduces the weight and, consequently, the cost , without jeopardizing the integrity of the Pharmaceutical Bottle : Pill Box , Dropper or Syrup Bottle . The manufacturer of the Pharmaceutical Bottle , being an expert , can save additional costs by reviewing the issue of calibers , as this helps reduce the waste stream of a manufacturer and promotes a circular economy . Finding alternative resins requires a full understanding of the Pharmaceutical Bottle and its content , taking advantage of the experience and technique that a specialized supplier offers is of vital importance for precision and cost savings , as well as primary packaging (bag and box). Staying ahead while managing Pharmaceutical Bottle costs can be tricky , which is why it's important to leverage the skills of an experienced supplier in design and manufacturing . Cost savings in manufacturing Pharmaceutical Bottles : Pill Bottles , Droppers or Syrup Bottles are more easily achieved when you align with a strategic collaborative packaging partner . Plasscon with more than 40 years of experience in the manufacturing industry of Pharmaceutical Bottles : Pill Boxes , Droppers or Syrup Bottles , can be the ally that your company needs for the development of new products .
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